THE STRATEGIC GOAL: to plan, book, and promote your live shows and make the best of your per for mances to emotionally connect and engage with the audience so you can get fans, sell more music, and boost merchandise sales

REFERENCE PAGE: IndieGuide.com/Gigs

Table of Contents

Section: Preparing To Play Live
How To Make A Booking Kit For Your Band
How To Get Your Fans To Tell You Where To Tour So You Save Time And Money
How To Book Your Band Yourself
How To Get A Booking Agency

Section: Booking Gigs
How To Get Your First Gig
How To Keep The Gig Machine Running
How To Use Online Tools And Services To Get Gigs
How To Book At A House Concert
How To Book Conventions And Festivals
How To Book Weddings
How To Book College Tours
Three Other Opportunities For Gigs Worth Looking Into

Section: The Live Show
Four Things You Need To Do To Put Together A Killer Live Show
The Number One Thing You Can Do To Improve Your Live Show
How To Do A Solid Sound Check
Five Things You Should Do At Every Show

Section: Promoting Your Show
How To Make Posters To Publicize Your Show
Nine Places To Promote Each Show

Section: Selling At Shows
How To Sell Merch At Shows

Section: Live Broadcasts
How To Put On An Internet Concert

Links and extras:

Section: Preparing To Play Live
How To Make A Booking Kit For Your Band

From this section: "Unless you’re booking at a tiny venue, any serious booker will want to see your booking materials."

Sonicbids
Reverbnation
MyPPK

How To Get Your Fans To Tell You Where To Tour So You Save Time And Money

From this section: "If you were lucky, or promoted yourself well, people would show up to listen to you in an area or city that you’d never visited...."

Eventful

How To Book Your Band Yourself

From this section: "Booking is about relationships."

Carla Ulbrich

How To Get A Booking Agency

From this section: "Venues will put more trust in bookers that are picky about which bands they represent."

Section: Booking Gigs
How To Get Your First Gig

From this section: "It’s the famous old saying: How do I get an audience if no one will give me a gig?"

How To Keep The Gig Machine Running

From this section: "In Chicago, where we operate, until you become well-known, getting into one venue doesn’t help you get into any others. You need to prove yourselves to each one."

Indie on the Move

How To Use Online Tools And Services To Get Gigs

From this section: "Playing live is a huge part of a musician’s life, so it shouldn’t be surprising that online tools now help to connect performers with venues."

Just Plain Folks
Velvet Rope
Sonicbids
Gigmaster

How To Book At A House Concert

From this section: "Thanks to the Internet, house concerts—small shows hosted at people’s residences—have continued to grow in popularity."

Host Your Own Concerts, by Joe Taylor Jr.,
HouseConcerts
Concerts in your Home
Slowbizz

How To Book Conventions And Festivals

From this section: "Playing convention and festivals can be good money and introduce you to new audiences."

South by Southwest
NAMM
Festivals.com

How To Book Weddings

From this section: " It’s an area with its own pitfalls, but those who can successfully navigate it can secure a dependable source of gigs."

The wedding band Philadelphia Funk Authority
The wedding band High Society Orchestra

How To Book College Tours

From this section: "Colleges have their own world of student organizations and campus activity groups that you need to learn to navigate."

How to Tap into the Lucrative College Music Market
NACA
APCA

Three Other Opportunities For Gigs Worth Looking Into

From this section: "It’s not always necessary to play formal shows...."

Section: The Live Show
Four Things You Need To Do To Put Together A Killer Live Show

From this section: "Think back and try to relive one of the most memorable live shows you’ve attended. Why exactly do you remember it?"

Tom Jackson

Live Music Method: All Roads Lead To The Stage

The Number One Thing You Can Do To Improve Your Live Show

From this section: "If you’re heading out the door to a party, chances are you’ll check the mirror
to see how you look, straighten out your hair and clothes..."

How To Do A Solid Sound Check

From this section: "...most importrant, do not skip the sound check."

Five Things You Should Do At Every Show

From this section: "Always remember at every show that there are some people in the audience that do not know who you are...."

Section: Promoting Your Show
How To Make Posters To Publicize Your Show

From this section: "You’ve seen them at every venue: posters for every band with an upcoming performance."

MyQR
QR Generator

Nine Places To Promote Each Show

From this section: "You need to plug the shows multiple times, long before the show, so your fans can plan to go, and multiple times closer to the shows so that you remind people."

The Locals

Section: Selling At Shows
How To Sell Merch At Shows

From this section: "Your shows are when it’s most likely a fan will buy something from you."

Square
Intuit
Authorize.Net

Section: Live Broadcasts
How To Put On An Internet Concert

From this section: "Want to go on a worldwide tour without leaving your town?"

uStream
Livestream
JustinTV
Google Hangouts
Skype
Vidblaster
Wirecast