How To Choose Fonts
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Clear fonts for your web presences and print materials.
Estimated Cost: FREE
Estimated Time: Immediate preparation with immediate results.
Indie Guide Categories: Art & Graphics
What Do You Need to Do This
Nothing is needed to do this, but if you think of something you can add it.
Directions
1. Choose a font for your band name.
This font can and should be unique and say something about your band. Make sure whatever font you pick works with your mascot (if you have one) and other imagery. If its strong enough, it could even work as your band's logo all on its own.
If your music is fun and upbeat, pick a quirky font that evokes that feeling. If your music is serious and powerful, you'll probably want something bold and solid looking. You could even have a designer develop a unique font based around your band name.
A lot of browsers do not recognize these unusual fonts, but if you generate your band name as an image, it can be any font that your graphics program has available.
2. Choose a font for your logo and tagline.
If you have words that go with your logo or have written a tagline you should pick a font for them. If part of an image, these fonts can also be more wild and unique.
3. Pick a simple font for your website text.
The font for the text on your website should be simple and very easy to read. This is one case where you should pick typical and common fonts so everyone can read your website, for example, Ariel or Verdana. It's best to choose a sans-serif font for website text.
4. Choose a font for all print items.
Pick a font for all of the printed materials in your press kit. Your biography sheet, press releases, etc. should all be in a uniform font. This font should also be very easy to read. Use the same fonts for your posters and post cards printed to advertise shows. It's best to use a serif font for printed materials.
5. The smaller the font, the harder to read.
Try to stick with fonts that are over 10 pixels. People with poor vision and even lazy readers will appreciate it.
6. Use colors from your selected color palette for your fonts.
You will want to stick within your color palette for the fonts you choose, especially the one used for your actual band name. Find out how to choose a color palette.
Remember, for large blocks of text, black text on a white background is easiest for people to read.
7. Be consistent in your font choices to strenghten your brand.
Stick to the same select fonts that you have chosen to represent your band. They will become easily recognizable to your fans and make your promotional material appear more unified an professional.