How To Build A Brand Toolbox
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A strong brand for your band.
Estimated Cost: Low
Estimated Time: 4 days preparation with immediate results.
Indie Guide Categories: Booking Resources
What Do You Need to Do This
Image software like Photoshop or GIMP
Images to use for your toolbox
Edit What's Needed View History
Directions
1. Choose a band name.
Your band name is very important. It must be memorable and not already taken by another group. Click here to learn more about how to choose a band name.
2. Choose a color palette of complementary colors.
Your website, fliers, and merchandise should all look like they go together. Choosing a color palette will help tue together every part of your band's brand. Click here to learn how to choose your color palette.
3. Find fonts for your band name, website, and merchandise.
All of the text on your web presences and printed materials need fonts. Some can be fun and unusual while others need to be simple and clear. Click here to learn how to choose fonts for your brand. Keep in mind that the ones in the images can be customized, because they just become part of the image, whereas the ones on your website need to use one of the standard ones that all browsers have available.
4. Create a logo for your band.
A logo is a symbol of your band that you can use on anything from merchandise to your website. Click here to learn how to make a logo.
5. Take great band photos.
Your photos give a visual of all of the band members. Click here to learn how to make band photos.
6. Create a mascot for your website and merchandise.
A mascot is a familiar character that represents your band. Click here to learn how to make a mascot.
7. Make an avatar for all of your web presences and social networking profiles.
An avatar is a tiny symbol that is used as your default picture for your web presences. Click here to learn how to make an avatar.
8. Make web banners so others can promote you.
Web banners let other promote you on their sites. Click here to learn how to make web banners.
9. Brainstorm a creative description for your sound.
When asked about your sound, every band should be able to answer with a short and relatable description. Click here to learn how to write your band's music description.
10. Create a fun slogan or tagline for your band.
A good tagline can capture the essence of your band. Click here to learn how to write a tagline or slogan.
11. Define a clear writing voice and stick to it.
You should have a specific style of writing for your website, blog entries, and all band business. Click here to learn how to create an official writing voice.
Next Steps
There is nothing to do after completing this.
References
There are no references for this.