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How To Make A Press Kit For Your Band

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Create a physical and online press kit to help you get booked for live shows.

Estimated Cost: Low

Estimated Time: 3 hours preparation with immediate results.

Indie Guide Categories: Online Press Kits

What Do You Need to Do This

  • A CD of your songs
  • Your band bio
  • Fact sheets
  • All press materials/mentions you have collected
  • Band photos

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Directions

1. Create a cover page.

The cover page should be a letter addressed to the person you are giving the press kit to. This should have your contact information, website, and basic details about your music and band.  Put your contact information on every page of the kit. This page should be eye-catching and visually appealing since it is the first thing that will be seen.

2. Include your band bio.

A bio is a one-page sheet about the band. This should be story-based, easy to read, and interesting.

3. Include your CD.

Include your latest CD. Make sure all of your contact information is on the CD itself, in case it gets separated from the rest of your kit and the case.

4. Include a fact sheet about your band.

A fact sheet is a one-page reference sheet with basic facts about your band. This includes:

  • Band name
  • Tagline
  • Style and genre of music
  • A list of established bands you sound like
  • Hometown
  • When you were formed
  • Discography
  • Band member names
  • Instrumentation
  • Notable coverage or facts about your band

5. Include any press clippings, reviews, or positive mentions.

If you have press coverage, include a page of quotes and reviews of your band, live show, or albums.

6. Include a list of where your music has been played.

Include notable radio, television, and media play of your music. If you've licensed your songs in films or other notable ways, include those.

7. Include an 8x10 photo (optional).

Most press wants to be able to download digital versions of your photos from your website.

8. Make sure all this information is also available online at your website.

You should have a section on your website that includes all the above information so the press can download the information at their convenience. Services such as SonicBids and ReverbNation provide online press kits that can house this information for a fee.

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Next Steps

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References

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