How To Make Handouts And Postcards That Work

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Handouts and postcards that get the attention of fans and bring them to your site and shows.

Estimated Cost: Low

Estimated Time: 1 day preparation with results in 5 days.

Indie Guide Categories: Online Press Kits

What Do You Need to Do This

A logo
Printed handouts or postcards

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Directions

1. Print visually appealing cards with colors and graphics.

Your handouts should be eye-catching. There should be some color and graphics on the cards as well as your band's logo. If you do not have one, find out how to make a logo here.

2. Include all of your important contact information on the card.

Make sure all necessary information is on the handout. This includes contact info like an email address, website, and Twitter account. Your cards should also promote any upcoming shows and include the dates and locations of each gig.

3. Give the card added value by turning it into a coupon.

This is the most important part of making effective handouts. Give the card value so no one will throw it away. Talk to venues and see if they will offer drink specials to those with a card. If not, try offering your own discount on merchandise for fans who show a postcard at the merch table. Maybe a dollar off T-shirts or a free sticker with any purchase. Be creative.

4. Place extra cards in busy local places.

Drop cards at venues, local coffee shops, record stores, and community areas. When bands similar to yours are playing around town, hand out cards after their shows or place them before hand at that venue.

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