MailChimp

MailChimp – Everything an Indie Band Could Ask For These are great times for being in a band. Long gone are the days when everything started with a record deal, and – unfortunately for so many artists – ended without one. These days, a band doesn’t need a record deal in order to reach out to its audience. And among several great tools that make it possible for a band to be its own record company/store/manager, one service stands out by a mile: MailChimp. When our band, Superbrands, sent out its first newsletter to its fans, MailChimp lived to its promise: it really was easy, fun, and powerful. Mailchimp’s forever free plan was just what we needed: 500 subscribers and 3000 e-mails per month is more than enough, and by the time we start rocking the world and our subscribers list grows, we’ll be more than happy to start paying for their services. Even the most inexperienced user can create great looking e-mails, and the beauty of it is that you can monitor the success of your campaigns in easy-to-read reports: you can track opens, clicks, and forwards, and see who your most eager fans are; your fans are just a click away from your music on iTunes, or from your Facebook page. You can share with them photos from your last gig, videos, or your latest tweets, and increase your subscribers list by awarding new fans with free songs that they can automatically download once they sign up. Direct-to-fan e-mail marketing has never been more important and we’re happy to have such a great Chimp on our side!

Posted on 2010-03-12 09:24:35