THE STRATEGIC GOAL: to discover who your audience is and where they are so you can create a targeted message to entice them to listen, buy, and promote your music, merchandise, and shows to others

REFERENCE: IndieGuide.com/Marketing

Table of Contents

Section: Marketing Strategies

Marketing In Three Steps
What Musicians Need To Understand About How Fans Pick Up New Music
The Top Eight Questions You Should Be Able To Answer About Your Audience
How To Find Out Who Your Fans Are, What They Listen To, And Where They Live
How To Create A Marketing Plan
Top Eight Effective Marketing Strategies

Section: Marketing Techniques

How To Promote Yourself Online Without Spamming
The Top Six Tips For Writing Good Copy
How To Keep Fans Engaged And Coming Back To You, Your Web Site, And Your Web Presences
How To Market Your Music On Nonmusic Web Sites
How To Create And Manage A “Street Team” Of Fans

Links and Extras

Intro

From this section: "So the question is: How do you market yourself when you are literally competing against every musician in the world?"

ReverbNation
Gavin Mikhail

Section: Marketing Strategies
Marketing In Three Steps

Bob Baker

What Musicians Need To Understand About How Fans Pick Up New Music

From this section: "First of all, as Felice Ecker, cofounder of the media, marketing, and management firm Girlie Action explains, there are two types of music fans...."

Girlie Action
QuickMBA

The Top Eight Questions You Should Be Able To Answer About Your Audience

From this section: "Your marketing plan can almost write itself if you under- stand your audience clearly."

How To Find Out Who Your Fans Are, What They Listen To, And Where They Live

From this section: "In this world of social media when people are volunteering all kinds of information about themselves, it turns out there’s actually quite a few resources within your reach to give you information about your fans."

Facebook
Tweepsmap
Last.FM
ReverbNation
SoundOut
Eventful
Google Docs
Free Online Surveys
Misterpoll
Survey Monkey
Zoomerang

How To Create A Marketing Plan

From this section: "Most people like to write out a marketing plan so that they think through what they want to do."

Download a Marketing Plan template here.

Top Eight Effective Marketing Strategies

From this section: "Below are eight effective marketing strategies that work no matter how much
money you have to promote yourself. "

Carla Ulbrich
Last.FM
Phil Foglio
The Song of the Day
Starwars
Deviantart
George Hrab
Geologic Podcast
Brad Sucks
Nice Peter

Section: Marketing Techniques
How To Promote Yourself Online Without Spamming

From this section: “On their own, social networking sites appear to be either blunt promotional tools or much too intense interpersonal tools. But it doesn’t have to be a one-on-one direct engagement with a stranger or ‘here’s our big rock video’—there’s a middle ground,” says John Flansburgh of the band They Might Be Giants. “The trick is about finding a friendly and appropriate level of interaction.”

They Might Be Giants
Ariel Hyatt

The Top Six Tips For Writing Good Copy

From this section: "Once you really start marketing yourself, you’ll be surprised at how much writing—also called copy—you’ll have to write."

The Tipping Point by Malcolm Gladwell

How To Keep Fans Engaged And Coming Back To You, Your Web Site, And Your Web Presences

From this section: "Think about the Web sites you check regularly. What do you like about these sites that keep you coming back?"

BoingBoing
Woot
Tanga
Equals Three
The Bards
Jonathan Coulton

How To Market Your Music On Nonmusic Web Sites

From this section: "There’s an entire Web full of sites out there—blogs, zines, message boards, forums, social-networking sites—and any of them can share a link to an MP3 or embed a video."

How To Create And Manage A “Street Team” Of Fans

From this section: "But without some direction from you, that enthusiasm can be wasted."

Fancorps
FanManager
ReverbNation