THE STRATEGIC GOAL: to get the media to write and talk about you and your music to others

REFERENCE: IndieGuide.com/PR

Table of Contents

Intro

Section: Understanding The Media And PR

What You Should Know About The Media And Public Relations
What Every Musician Needs To Know About Today’s Media Landscape: Prefilters And Postfilters
Thirteen PR Concepts You Should Use To Promote Your Music

Section: Preparing For Publicity

What Musicians Should Know About The Traditional Media
What Musicians Should Know About The New Media
How To Make A Press Kit— Online And Physical
How To Write A Press Release

Section: Planning And Executing Your Publicity Campaigns

How To Run A Publicity Campaign
How To Be Interviewed
How To Use Pr Newswires And Press Services To Blast Out Press Releases
How To Get Into Sites That Aggregate News Stories
How To Get Your Music Reviewed
How To Hire A Publicist

Section: Tracking Your Campaigns And Building On Successes

How To Determine The Effectiveness Of Your Publicity Campaigns
The Four Things You Should Do Once You’re Covered

Links and Extras

Intro

From this section: "The world appears completely different when you look at it through publicity-colored glasses."

Ariel Hyatt

Section: Understanding The Media And PR
What You Should Know About The Media And Public Relations

From this section: "Today, we have 'new media' as well as the 'traditional media.'"

What Every Musician Needs To Know About Today’s Media Landscape: Prefilters And Postfilters

From this section: "Plus, today anyone can review and recommend music—whether on their blog, in a comment in a forum, through a post to their favorite social network, or even by writing a product review on Amazon."

Sound Opinions
Stumbleupon
Metafilter
Reddit
Digg
Slashdot
Rotten Tomatoes
Facebook
Twitter
Google Plus

Thirteen PR Concepts You Should Use To Promote Your Music

From this section: "Everything your band does should be considered material for press coverage."

Bob Baker
The Song of the Day
Lawrence Lessig
Gaper's Block

Section: Preparing For Publicity
What Musicians Should Know About The Traditional Media

From this section: "...you can now start with informal e-mails that tickle their interest."

What Musicians Should Know About The New Media

From this section: "New-media journalists are usually skeptical of the traditional media and love to cover topics that the traditional media won’t."

Office Humor Blog
"Do You Mind?"

How To Make A Press Kit—Online And Physical

From this section: "When a journalist receives a press packet from you, he or she will ask two questions: Who are these guys? And, What do they want from me?"

We are working on getting the rights to some example band bios from existing bands. Bear with us!

How To Write A Press Release

From this section: "Press releases work best when they incorporate current trends in pop culture."

Beatwire
Mi2N

See Indieguide Listing of PR Wires for an entire category of links on this topic. Also see How to Write a Press Release.

Section: Planning And Executing Your Publicity Campaigns
How To Run A Publicity Campaign

From this section: "The easiest way to start is to find bands similar to yours, and find out where they’ve been covered."

How To Be Interviewed

From this section: "Interviews are much like stage performances: you need to practice for them just as you’d practice for a show. "

How To Use PR Newswires And Press Services To Blast Out Press Releases

From this section: "Many publications rely on these wires as sources of fresh stories, rather than doing their own."

Music Industry News Network
Rock and Metal
Free Press Release

For pay newswires:
Beatwire
Music Submit


How To Get Into Sites That Aggregate News Stories

From this section: "The best part about these sites is that they don’t only post news stories. They can, and often do, post links to songs, videos, or whatever is related to one of their interests."

Stumbleupon
Metafilter
Reddit
Digg
Slashdot
Fark

How To Get Your Music Reviewed

From this section: "Today, there are more new-media reviewers of music than ever. Unfortunately, there’s also more music submitted to those reviewers than ever."

Hype Machine
ReviewYou

How To Hire A Publicist

From this section: "If you’re feeling overwhelmed by this, publicity is one area where finding or hiring someone to help makes a lot of sense."

Ariel Hyatt

Section: Tracking Your Campaigns And Building On Successes
How To Determine The Effectiveness Of Your Publicity Campaigns

ReverbNation
Google Alerts

The Four Things You Should Do Once You’re Covered

From this section: "Many musicians think that they are done once they have some coverage, but there are some important steps to do afterward."

Scrapbook
Evernote