THE STRATEGIC GOAL: to set up your global Web, social, and mobile presences so you can (1) share media and content once and have it spread across the social Web automatically, (2) know when people are talking about you and where, and (3) stay as connected and engaged as you want to be with minimal effort so you can grow your fanbase, build engagement, and make it easy for your fans to share and promote you and your music worldwide with their social networks.

REFERENCE PAGE: IndieGuide.com/Social

Table of Contents

Section: Autoposting Tools

How To Set Up All Of Your Presences So You Can “post Once And Send Everywhere”

Section: Content Hosts And Outposts

How To Set Up And Use A Blog (and Why Every Musician Should Have One)
How To Host Your Photos And Images On The Web
How To Host Your Music On The Web
How To Host Your Videos On The Web
How To Set Up Your Own Podcast

Section: Social Sites

How To Use Twitter As A Musician
How To Use Facebook As A Musician
How To Use Google+ As A Musician
How To Use Last.Fm As A Musician
How To Set Up And Use Location- Sharing Services
How To Get On Wikipedia (and How Not To)
How To Use Virtual- World Sites Like Second Life To Promote Your Music
How To Create A Mobile Presence For Your Band

Section: Conversion Tools

The Six Conversion Tools You Should Include In As Many Web Presences As Possible
How To Set Up A Way To Take Donations From Fans And Promote It So You Get Money
How To Set Up And Use A Mailing List
How To Set Up A Show Calendar For Your Fans

Section: Alert And Notification Tools

How To Track Who’s Talking About Your Band

Links and Extras

Introduction

ReverbNation
BandCamp
TopSpin Media

Section: Autoposting Tools
How To Set Up All Of Your Presences So You Can “Post Once And Send Everywhere”

From this section: Autoposting tools allow you to post each type of content—like photos, videos, or news stories—just once."

Hootsuite
Ping.fm

Section: Content Hosts And Outposts
How To Set Up And Use A Blog (and Why Every Musician Should Have One)

From this section: "Blogs have changed the nature of how people communicate and interact with each other and have even changed the nature of journalism itself."

Blogger
Tumblr
Wordpress
Posterous
Feedburner
Google Analytics

How To Host Your Photos And Images On The Web

From this section: "Photos are a surprisingly important part of a band’s existence."

Picasa
Flickr
Photobucket
Instagram
Creative Commons
Hootsuite

How To Host Your Music On The Web

From this section: "It’s worth your time to research the ser vices that provide music hosting, since many of them provide other services like handling music sales and providing widgets to let people more easily e-mail your music to people."

ReverbNation
Bandcamp
Soundcloud
NextBigSound

How To Host Your Videos On The Web

From this section: "The goal is to use the video not just to intro duce people to the song in the video but also to get people to buy the music or visit your Web site so they’ll discover what else you offer."

YouTube
Vimeo
Epic Rap Battles of History
Nice Peter Too
NextBigSound

How To Set Up Your Own Podcast

From this section: "Podcasts are like a radio show that people can subscribe to."

SoundCloud
Wordpress
Podpress
Libsyn
Podbean
Apple Podcast page
Podcast Alley
Podcast Pickle
Feedburner
Hootsuite
Ping.fm
Levellator
Geologic Podcast

Podcasting for Dummies, by Tee Morris and Evo Terra 

Section: Social Sites
How To Use Twitter As A Musician

From the section: "The good news is that nearly everything you do online can automatically post to Twitter."

Twitter
TwitPic
yFrog
Flickr
Photobucket
Instagram
SocialOomph
Twilert
Twitter Counter
Klout

How To Use Facebook As A Musician

From this section: "If the users of Facebook made up a country, it would be the third biggest in the world with a population twice the size of the United States."

Facebook
Facebook Notes
Networked Blogs
ReverbNation
Nimbit
Bandcamp
TopSpin Media
Bandpage
Eventful

How To Use Google+ As A Musician

From this section: "Google+ allows you to share posts, photos, and videos and connect with people. But it has a few key differences from all of the other social networks."

Google Plus

How To Use Last.Fm As A Musician

From this section: "Many people are familiar with Last.fm as a player that lets you try new music, but at its heart it is a social network based on music."

Last.FM
Last.FM upload
Blaster.fm

How To Set Up And Use Location-Sharing Services

From this section: "Location sharing sites allow you to post where you are physically located and share that information with followers."

Foursquare
Google+
Facebook
Foursquaremap

How To Get On Wikipedia (and How Not To)

From this section: "Wikipedia entries tend to get high page ranks in search engines, these entries are valuable."

Wikipedia

How To Use Virtual- World Sites Like Second Life To Promote Your Music

From this section: "Second Life (secondlife.com) is a virtual three-dimensional world, similar to games like World of Warcraft—but without the game."

SecondLife
SecondLife Live Performances

How To Create A Mobile Presence For Your Band

From this section: "Phones and mobile devices are becoming the primary way that people connect on the Internet."

Myxer
MobileRoadie
ReverbNation
Mobbase

Section: Conversion Tools
The Six Conversion Tools You Should Include In As Many Web Presences As Possible

From this section: "The key is to think about your Web presences from a marketing standpoint: no matter where you put a presence, keep in mind which conversions you want to get out of your visitors, and make it easy for those conversions to happen. Otherwise, you’ve wasted all of your hard work."

Google Voice
Google button
Skype
Skype Button
ShareThis
Shareaholic

How To Set Up A Way To Take Donations From Fans And Promote It So You Get Money

From this section: "It’s increasingly easy for any musician to sign up for financial services and make it simple to allow for fans to offer support by donating money."

Paypal
Kickstarter
GoFundMe

How To Set Up And Use A Mailing List

From this section: "...a good newsletter can make good use of the e-mails that you collect at shows and at your Web presences."

ReverbNation
Bandletter
Hostbaby
IndieGuide Mailing Lists Category

How To Set Up A Show Calendar For Your Fans

From this section: "You will want to post your show information in just one place and have it update all of your Web presences, making it as easy as possible to let your fans know when and where you are playing."

Eventful
ReverbNation
BandsInTown
Jambase

Section: Alert And Notification Tools
How To Track Who’s Talking About Your Band

From this section: "You can [find out who's talking about you] by reminding yourself to search your name every week, or you can have the search engine automatically e-mail you when it finds new Web pages and blogs that talk about you."

Google Alerts