THE STRATEGIC GOAL: to set up your Web site to meet the needs of your worldwide audience and to promote, inform, distribute, and sell your music, merchandise, and shows

REFERENCE PAGE: IndieGuide.com/Website

Table of Contents

Section: Preparing

How To Get Your Own Domain Name
Three Options For Choosing A Web Host For Musicians

Section: Planning Your Site

The Seven Audiences You Should Design Your Web Site To Handle
What Musicians Need To Know About Designing Music Web Sites
The Twenty Different Pages You Can Put On Your Web Site

Section: Building Your Web Site

The Eight Elements You Can Put On Your Front Page
Your Most Important Page: Your Contact- Us Page
The Five Things Journalists Will Look For On Your Web Site So They Can Write About You
The Seven Things Bookers Will Look For On Your Web Site
How To Add Content To Your Site (Including Automatically Updated Content)
The Number One Thing To Do When You Think You’re Finished: Test Your Site

Section: Tracking Your Web Site

How To Track Metrics On Your Web Site
Ensuring Your Web Site Comes Up In Web Searches

Links and Extras

Section: Preparing
How To Get Your Own Domain Name

From the section: "By putting just a single phrase on your merchandise, your press kits, or your albums, people can hear and buy your music, watch your videos, subscribe to your mailing list, find out where you are playing, or write an article about you."

Namecheap
Godaddy
Dotster

Three Options For Choosing A Web Host For Musicians

From the section: "Your best choices will use a content management system (CMS), which allows you to set up the design of your Web site and type the words that appear on the site in an editor that looks like a word processor."

ReverbNation
Hostbaby
Fourfour
Wordpress
Drupal
Joomla
Gigpress
WordTour
Blogger

Section: Planning Your Site
The Seven Audiences You Should Design Your Web Site To Handle

From the section: "Most band Web sites we surveyed were either designed around the assumption that only fans visit or, worse, were designed as ego-trip billboards that focus only on the people in the band."

What Musicians Need To Know About Designing Music Web Sites

From the section: "After all, you don’t want audiences finding themselves in the wrong section of the Web site, lost and with no idea what to do next."

The Twenty Different Pages You Can Put On Your Web Site

From the section: "Note that not every page needs to be on your major navigation area."

Section: Building Your Web Site
The Eight Elements You Can Put On Your Front Page

From the section: "You can’t assume that the average visitor to your Web site knows who you are or, in fact, even knows that it is a Web site for music."

Bob Baker

Your Most Important Page: Your Contact-Us Page

From the section: "Gigs, music-licensing opportunities, press articles, interviews, and songwriting commissions have all come to our attention via the Web form and e-mail address on this page."

The Five Things Journalists Will Look For On Your Web Site So They Can Write About You

From the section: "Your Web site should have one page dedicated to the press."

The Seven Things Bookers Will Look For On Your Web Site

From the section: "Essentially, it should be your online booking kit."

Sonicbids

How To Add Content To Your Site (Including Automatically Updated Content)

From the section: "Your site has a huge advantage in that you can frame all of your content in any way you want."

The Number One Thing To Do When You Think You’re Finished: Test Your Site

From the section: "Pretend you’re a booker, a journalist, a fan, and so on, and see if you can find the information they would each be looking for quickly and easily."

Section: Tracking Your Web Site
How To Track Metrics On Your Web Site

From the section: "Some Web hosts will give you tools so that you can see how many visitors you are getting, the search terms that people used to find your page, and even what URLs they came from to get to your Web site."
                  
Tracewatch
AWStats

Ensuring Your Web Site Comes Up In Web Searches

From the section: "If you are serious about making your Web site work well with search engines—to make it more likely to come up on certain keywords than other sites—you will want to get into a field called search-engine optimization (SEO). "

Grader.com