Table of Contents

Section: Why You Need To Do This

What Musicians Need To Understand About The “Marketing Funnel”

Section: The Six- Point Web Strategy

How To Organize Your Web Site, Web Presences, And Social Networks: A Six-Point Plan
How To Determine Where You Need To Sign Up: A Web- Strategy Checklist
What Every Musician Should Know About User Agreements And Privacy Policies
How To Set Up Your Own Privacy Policy For Your Web Site And Mailing List
How To Automatically Sign Up For Dozens Of Web Presences And Keep Them Up-To-Date

Links and Extras

Section: Why You Need To Do This

What Musicians Need To Understand About The “Marketing Funnel”

From this section: "We’re musicians. We make music. Why should we have to worry about the Web, or any of this stuff?"

Section: The Six- Point Web Strategy
How To Organize Your Web Site, Web Presences, And Social Networks: A Six-Point Plan

From this section: "You should have Web sites and services in each of the categories below to make it easy for you to share music, photos, videos, and text and to stay on top of what people are saying about you, no matter where they’re saying it."

Google Alerts
SocialOomph
NextBigSound

How To Determine Where You Need To Sign Up: A Web-Strategy Checklist

From this section: "While we go into detail about what all these tools do and provide concrete steps on how to create and use them, it’s easy to lose sight of what you need to do across all of them."

What Every Musician Should Know About User Agreements And Privacy Policies

From this section: "When you signed up for these sites as an individual, you probably didn’t bother reading them. Unfortunately, with your band and its music at stake, you need to start paying attention to these, since some may require you to give up certain rights."

How To Set Up Your Own Privacy Policy For Your Web Site And Mailing List

From this section: "To set people at ease, you should post a policy for how you plan to handle the personal information you collect from them and adhere to it."

How To Automatically Sign Up For Dozens Of Web Presences And Keep Them Up-To-Date

From this section: "If you’ve done even a small amount of research, you’ve noticed that there’s a multitude of places to post a profile and try to get your music out there."

ArtistData