How to choose a color palette
Result
A set of colors that work well together that can go on merchandise.
Overview
A color palette is a set of colors that work well together that you will use in your logo, mascot, avatar, merchandise, and other parts of your brand. It should communicate the mood and style of your music. A good color scheme has a set of shades that work well with each other and is easily recognizable and memorable to fans.
Related Categories: Art & Graphics
Estimated Preparation time: A few hours
Estimated Result Time: Immediate
Estimated Cost: FREE
What You Need to Do This:
- Color ideas
Directions
1. Choose Pantone colors that can be used for printing merch.
Pantone colors are best for making merchandise because this system matches computer screen colors (RGB) to print colors (CMYK). Check out more information on pantone colors here.
2. Use Pantone's Color Finder to begin selecting complementary colors.
The colors you select should work well with each other. The Pantone site has some sample palettes that can give you inspiration for your own. You can search for colors and find their numbers here.
3. For each selected color, note its RGB number and CMYK number.
Make a note of both numbers for each color. The RGB number is what you will use when making images on the computer while the CMYK number is what printers and manufacturers will use when making your merchandise.
4. Use the RGB numbers to set your colors on your art software.
When creating images online you should set the colors on the programs you use. If you have hired a graphic designer, send them the RGB color numbers so they know exactly what you want.
5. Send the matching CMYK numbers to merchandise manufacturers.
When it is time to make your merchandise or print albums, send in the corresponding CMYK numbers to the manufacturers. Now you can be certain that your colors are matching both online and offline, and that they will work together.
6. Be consistent with your colors.
Stick with your color palette so that fans associate these colors with you and your music. Use the same set of colors for your mascot, avatar, fonts, and images.