Music for Podcasts and Websites
We discuss these ideas in the Distribution section of The Survival Guide, but the concept is one for promotion as much as distribution of your music.
For example, music played on a website can both use the standing out technique, as well as piggybacking, since the right kind of song being promoted by a popular business can get you a lot of very good attention. See Idea #2 and also the website and podcast articles in the distribution section.