Music for Podcasts and Websites
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We discuss these ideas in the Distribution section of The Survival Guide, but the concept is one for promotion as much as distribution of your music.
For example, music played on a website can both use the standing out technique, as well as piggybacking, since the right kind of song being promoted by a popular business can get you a lot of very good attention. See Idea #2 and also the website and podcast articles in the distribution section.