Theater and Performing Venues
Theater and performance venues offer performance opportunities that are often neglected by bands. Playing shows with a theater company can be a very effective way to get your music in front of people in a way that stands out.
As we mentioned in our promotion section, one idea that has worked for us was a team-up with a theater group. Due to this collaboration, we performed with a sketch comedy group in SecondCity.
We recommend that you read that section to get some ideas on how to do this, but, briefly, the benefit is that you will have a truly captive audience. Even if you can only play one song of your own, as we did (like a Saturday Night live performance,) the audience quietly listens to the music rather than talking and spilling beer on each other. Even better, your band name and website will probably be written on a program for the show which the audience will take home. It's a great experience to play in a space like that and is also a great place to sell albums after the performance.