IBSG Wiki - Revision History - How To Write A Press Release

How To Write A Press Release - Revision:389036

Admin — 2009-07-06 18:52:47

Result

Press releases that make journalists want to write about you and your music.

Overview

Press releases are used mainly for Traditional Media (newspapers, magazines, etc), but you should have them available on your website so anyone else (including the New Media) can download them. Below are the steps to creating an effective press release for you and your music.

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: 3 hours

Estimated Result Time: 3 months

Estimated Cost: FREE

What You Need to Do This:

Something to publicize (an event, show, or new music) that is newsworthy

Directions

1. Define what it is you want to write the press release about.

The event you want publicized must be clear and understandable for the media. Is it a new album? A show? A new video?

2. Make a target list for the release.

Your release should be tailored to particular press outlets.

Music Press and Media
Magazines, Zines, and websites
Traditional Local and National Press

3. Write a one-page story with a single topic targeted directly at your press outlets.

Find your angle for the press release and use tried and true techniques such as:

Don't be boring: Controversy, sex, and counter-culture are all angles that call attention to your press release (i.e. don't write a release that says "Indie Band Releases New Album".
Use current stories in the news: Linking your story to a recent story or trend in the news helps to make your story current. It gives journalists a reason to run your story since it's closely related to other stories happening in the news today.
Quote people: Quote someone from the band, if you can.
Drop names: Mention any prior press about your band, or famous people or bands where appropriate.
Use the "Stay Tuned" technique: Mention what you will be doing in the near future, and projects you've recently finished, as well, just like a radio announcer in between songs.
Include a "Call to Action": Make sure that they story directs them to act. "Buy the CD", or "go to the show."

3. Put the story into a one-page press release format.

Click here for a Press Release Template to get you started.

4. Use good press release writing techniques.

Use an eye-catching headline: This is often the only thing that journalists read, so be bold to grab their attention.
Lead Paragraph: Draw them in with the first sentence or two of the press release so they want to know more. There are two types. For a news release the lead should answer all the questions: who, what , when, where, why, and how. For a feature story the lead should have an amusing or attention-grabbing hook.
Include a paragrph about the band: The last paragraph should be about the band so the reader knows where to go to learn more information about you.
Add your contact information: Include all your contact information (email, phone, etc.). If your press release is more than two pages, include it on every page.
Keep it short: Press releases should be only one page, two at the most.

5. Add further information to the envelope (non-emailed or faxed press releases).

If the press release is mailed, then write on the envelope to entice the journalist to see what's inside. A personalized message about your upcoming local show in their area can give them a reason to open and read it immediately.

What should I do next?

How To Run a PR Campaign

References

How To Write A Press Release - Revision:389033

Admin — 2009-07-06 18:50:37

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: 3 hours

Estimated Result Time: 3 months

Estimated Cost:�FREE

What You Need to Do This:

Something to publicize (an event, show, or new music) that is newsworthy

Directions

1. Define what it is you want to write the press release about.

The event you want publicized must be clear and understandable for the media. Is it a new album? A show? A new video?

2. Make a target list for the release.

Your release should be tailored to particular press outlets.

Music Press and Media
Magazines, Zines, and websites
Traditional Local and National Press

3. Write a one-page story with a single topic targeted directly at your press outlets.

Find your angle for the press release and use tried and true techniques such as:

Don't be boring: Controversy, sex, and counter-culture are all angles that call attention to your press release (i.e. don't write a release that says "Indie Band Releases New Album".
Use current stories in the news: Linking your story to a recent story or trend in the news helps to make your story current. It gives journalists a reason to run your story since it's closely related to other stories happening in the news today.
Quote people: Quote someone from the band, if you can.
Drop names: Mention any prior press about your band, or famous people or bands where appropriate.
Use the "Stay Tuned" technique: Mention what you will be doing in the near future, and projects you've recently finished, as well, just like a radio announcer in between songs.
Include a "Call to Action": Make sure that they story directs them to act. "Buy the CD", or "go to the show."

3. Put the story into a one-page press release format.

Click here for a Press Release Template to get you started.

4. Use good press release writing techniques.

Use an eye-catching headline: This is often the only thing that journalists read, so be bold to grab their attention.
Lead Paragraph: Draw them in with the first sentence or two of the press release so they want to know more. There are two types. For a news release the lead should answer all the questions: who, what , when, where, why, and how. For a feature story the lead should have an amusing or attention-grabbing hook.
Include a paragrph about the band: The last paragraph should be about the band so the reader knows where to go to learn more information about you.
Add your contact information: Include all your contact information (email, phone, etc.). If your press release is more than two pages, include it on every page.
Keep it short: Press releases should be only one page, two at the most.

5. Add further information to the envelope (non-emailed or faxed press releases).

What should I do next?

How To Run a PR Campaign

References

How To Write A Press Release - Revision:309929

Jason — 2009-06-28 12:32:34

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: 3 hours

Estimated Result Time: 3 months

Estimated Cost:�FREE

What You Need to Do This:

Something to publicize (an event, show, or new music) that is newsworthy

Directions

1. Define what it is you want to write the press release about.

The event you want publicized must be clear and understandable for the media. Is it a new album? A show? A new video?

2. Make a target list for the release.

Your release should be tailored to particular press outlets.

Music Press and Media
Magazines, Zines, and websites
Traditional Local and National Press

3. Write a one-page story with a single topic targeted directly at your press outlets.

Find your angle for the press release and use tried and true techniques such as:

Don't be boring: Controversy, sex, and counter-culture are all angles that call attention to your press release (i.e. don't write a release that says "Indie Band Releases New Album".
Use current stories in the news: Linking your story to a recent story or trend in the news helps to make your story current. It gives journalists a reason to run your story since it's closely related to other stories happening in the news today.
Quote people: Quote someone from the band, if you can.
Drop names: Mention any prior press about your band, or famous people or bands where appropriate.
Use the "Stay Tuned" technique: Mention what you will be doing in the near future, and projects you've recently finished, as well, just like a radio announcer in between songs.
Include a "Call to Action": Make sure that they story directs them to act. "Buy the CD", or "go to the show."

3. Put the story into a one-page press release format.

Click here for a Press Release Template to get you started.

4. Use good press release writing techniques.

Use an eye-catching headline: This is often the only thing that journalists read, so be bold to grab their attention.
Lead Paragraph: Draw them in with the first sentence or two of the press release so they want to know more. There are two types. For a news release the lead should answer all the questions: who, what , when, where, why, and how. For a feature story the lead should have an amusing or attention-grabbing hook.
Include a paragrph about the band: The last paragraph should be about the band so the reader knows where to go to learn more information about you.
Add your contact information: Include all your contact information (email, phone, etc.). If your press release is more than two pages, include it on every page.
Keep it short: Press releases should be only one page, two at the most.

5. Add further information to the envelope (non-emailed or faxed press releases).

What should I do next?

How To Run a PR Campaign

References

How To Write A Press Release - Revision:309926

Jason — 2009-06-28 12:24:59

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: 3 hours

Estimated Result Time: 3 months

Estimated Cost:�FREE

What You Need to Do This:

Something to publicize (an event, show, or new music) that is newsworthy

Directions

1. Define what it is you want to write the press release about.

The event you want publicized must be clear and understandable for the media. Is it a new album? A show? A new video?

2. Make a target list for the release.

Your release should be tailored to particular press outlets.

Music Press and Media
Magazines, Zines, and websites
Traditional Local and National Press

3. Write a one-page story with a single topic targeted directly at your press outlets.

Find your angle for the press release and use tried and true techniques such as:

Don't be boring: Controversy, sex, and counter-culture are all angles that call attention to your press release (i.e. don't write a release that says "Indie Band Releases New Album".
Use current stories in the news: Linking your story to a recent story or trend in the news helps to make your story current. It gives journalists a reason to run your story since it's closely related to other stories happening in the news today.
Quote people: Quote someone from the band, if you can.
Drop names: Mention any prior press about your band, or famous people or bands where appropriate.
Use the "Stay Tuned" technique: Mention what you will be doing in the near future, and projects you've recently finished, as well, just like a radio announcer in between songs.
Include a "Call to Action": Make sure that they story directs them to act. "Buy the CD", or "go to the show."

3. Put the story into a one-page press release format.

Click here for a Press Release Template to get you started.

4. Use good press release writing techniques.

Use an eye-catching headline: This is often the only thing that journalists read, so be bold to grab their attention.
Lead Paragraph: Draw them in with the first sentence or two of the press release so they want to know more. There are two types. For a news release the lead should answer all the questions: who, what , when, where, why, and how. For a feature story the lead should have an amusing or attention-grabbing hook.
Include a paragrph about the band: The last paragraph should be about the band so the reader knows where to go to learn more information about you.
Add your contact information: Include all your contact information (email, phone, etc.). If your press release is more than two pages, include it on every page.
Keep it short: Press releases should be only one page, two at the most.

5. Add further information to the envelope (non-emailed or faxed press releases).

What should I do next?

How To Run a PR Campaign

References

How To Write A Press Release - Revision:309153

randy — 2009-06-13 17:26:50

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: 3 hours

Estimated Result Time: 3 months

Estimated Cost:�FREE

What You Need to Do This:

Something to publicize (an event, show, or new music) that is newsworthy

Directions

1. Define what it is you want to write the press release about.

The event you want publicized must be clear and understandable for the media. Is it a new album? A show? A new video?

2. Make a target list for the release.

Your release should be tailored to particular press outlets.

Music Press and Media
Magazines, Zines, and websites
Traditional Local and National Press

3. Write a one-page story with a single topic targeted directly at your press outlets.

Find your angle for the press release and use tried and true techniques such as:

Don't be boring: Controversy, sex, and counter-culture are all angles that call attention to your press release (i.e. don't write a release that says "Indie Band Releases New Album".
Use current stories in the news: Linking your story to a recent story or trend in the news helps to make your story current. It gives journalists a reason to run your story since it's closely related to other stories happening in the news today.
Quote people: Quote someone from the band, if you can.
Drop names: Mention any prior press about your band, or famous people or bands where appropriate.
Use the "Stay Tuned" technique: Mention what you will be doing in the near future, and projects you've recently finished, as well, just like a radio announcer in between songs.
Include a "Call to Action": Make sure that they story directs them to act. "Buy the CD", or "go to the show."

3. Put the story into a one-page press release format.

Click here for a Press Release Template to get you started.

4. Use good press release writing techniques.

Use an eye-catching headline: This is often the only thing that journalists read, so be bold to grab their attention.
Lead Paragraph: Draw them in with the first sentence or two of the press release so they want to know more. There are two types. For a news release the lead should answer all the questions: who, what , when, where, why, and how. For a feature story the lead should have an amusing or attention-grabbing hook.
Include a paragrph about the band: The last paragraph should be about the band so the reader knows where to go to learn more information about you.
Add your contact information: Include all your contact information (email, phone, etc.). If your press release is more than two pages, include it on every page.
Keep it short: Press releases should be only one page, two at the most.

5. Add further information to the envelope (non-emailed or faxed press releases).

What should I do next?

How To Run a PR Campaign

References

How To Write A Press Release - Revision:309146

Jason — 2009-06-13 16:42:46

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: 3 hours

Estimated Result Time: 3 months

Estimated Cost:�FREE

What You Need to Do This:

Something to publicize (an event, show, or new music) that is newsworthy

Directions

1. Define what it is you want to write the press release about.

The event you want publicized must be clear and understandable for the media. Is it a new album? A show? A new video?

2. Make a target list for the release.

Your release should be tailored to particular press outlets.

Music Press and Media
Magazines, Zines, and websites
Traditional Local and National Press

3. Write a one-page story with a single topic targeted directly at your press outlets.

Find your angle for the press release and use tried and true techniques such as:

Don't be boring: Controversy, sex, and counter-culture are all angles that call attention to your press release (i.e. don't write a release that says "Indie Band Releases New Album".
Use current stories in the news: Linking your story to a recent story or trend in the news helps to make your story current. It gives journalists a reason to run your story since it's closely related to other stories happening in the news today.
Quote people: Quote someone from the band, if you can.
Drop names: Mention any prior press about your band, or famous people or bands where appropriate.
Use the "Stay Tuned" technique: Mention what you will be doing in the near future, and projects you've recently finished, as well, just like a radio announcer in between songs.
Include a "Call to Action": Make sure that they story directs them to act. "Buy the CD", or "go to the show."

3. Put the story into a one-page press release format.

Click here for a Press Release Template to get you started.

4. Use good press release writing techniques.

Use an eye-catching headline: This is often the only thing that journalists read, so be bold to grab their attention.
Lead Paragraph: Draw them in with the first sentence or two of the press release so they want to know more. There are two types. For a news release the lead should answer all the questions: who, what , when, where, why, and how. For a feature story the lead should have an amusing or attention-grabbing hook.
Include a paragrph about the band: The last paragraph should be about the band so the reader knows where to go to learn more information about you.
Add your contact information: Include all your contact information (email, phone, etc.). If your press release is more than two pages, include it on every page.
Keep it short: Press releases should be only one page, two at the most.

5. Add further information to the envelope (non-emailed or faxed press releases).

What should I do next?

How To Run a PR Campaign

References

How To Write A Press Release - Revision:309074

Jason — 2009-06-10 16:12:34

Result

Press releases that make journalists want to write about you and your music.

Overview

Press releases are used mainly for Traditional Media (newspapers, magazines, etc), but you should have them available on your website so anyone else (including the New Media) can download them. Press releases are difficult to word, so here is what you'll need to include.

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

Something newsworty - an event that you wish to release

Directions

1. Make a target list for the release

Your release should be tailored to particular press outlets.

2. Write a one-page story with a single topic targeted directly at your press outlets

Use tried and true techniques: Controversy, sex, and counter-culture all work well with stories about music.
Use the Stay Tuned technique: Mention what you will be doing in the near future, and projects you've recently finished, as well, just like a radio announcer in between songs.
Call to action: Make sure that they story directs them to act. "Buy the CD", or "go to the show."
Use Quotes: Quote someone from the band, if you can.
Name Dropping: Mention any prior press about your band, or famous people or bands where appropriate.
Use News: Recent stories in the news are eye catching, and can give journalists a reason to run a story based on a series about the same topics.

3. Put the story into a one-page press release format

FOR IMMEDIATE RELEASE [Or other timeframe]

Contact Info: Press Contact / Band Name / Telephone Number / Fax Number / Email Address / Website

EYE-CATCHING HEADLINE

Location, Date � Lead Paragraph

Tell a single enticing, engaging story. Include at least one quote if possible. Include other press mentions if appropriate.

Band Background in one short paragraph

The Band is available for interviews an appeances. Contact [Press contact information] for more information.

# # #

4. Use good press release writing techniques

Contact Info: Put all of your contact information on every page. Assume that the rest of the release will be lost.
Eye-Catching headline: This is often the only thing that journalists read, so be bold to grab their attention.
Lead Paragraph: Draw them in with the first sentence or two of the press release so they want to know more. There are two types. For a news release the lead should answer all the questions: who, what , when, where, why, and how. For a feature story the lead should have an amusing or attention-grabbing hook.
Band Background: Put in a short paragraph about the band background, so that they know what the press release was written about.
Keep it short: Press releases should be only one page.

5. Add further information to the envelope

You can write more on the envelope to entice the recipient to see what's inside. A personalized message about your upcoming local show in their area can give them a reason to open and read it immediately.

What should I do next?

How To Run a PR Campaign

References

How To Write A Press Release - Revision:307447

randy — 2009-05-21 17:20:07

Result

Press releases that make journalists want to write about you and your music.

Overview

Press releases are used mainly for traditional print media, but you should still have them available on your website so new media members can see them. Press releases are difficult to word, so here is what you need to include.

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

A news story that you wish to release

Directions

1. Make a target list for the release

Your release should be tailored to particular press outlets.

2. Write a one-page story with a single topic targeted directly at your press outlets

Use tried and true techniques: Controversy, sex, and counter-culture all work well with stories about music.
Use the Stay Tuned technique: Mention what you will be doing in the near future, and projects you've recently finished, as well, just like a radio announcer in between songs.
Call to action: Make sure that they story directs them to act. "Buy the CD", or "go to the show."
Use Quotes: Quote someone from the band, if you can.
Name Dropping: Mention any prior press about your band, or famous people or bands where appropriate.
Use News: Recent stories in the news are eye catching, and can give journalists a reason to run a story based on a series about the same topics.

3. Put the story into a one-page press release format

FOR IMMEDIATE RELEASE [Or other timeframe]

Contact Info: Press Contact / Band Name / Telephone Number / Fax Number / Email Address / Website

EYE-CATCHING HEADLINE

Location, Date � Lead Paragraph

Tell a single enticing, engaging story. Include at least one quote if possible. Include other press mentions if appropriate.

Band Background in one short paragraph

The Band is available for interviews an appeances. Contact [Press contact information] for more information.

# # #

4. Use good press release writing techniques

Contact Info: Put all of your contact information on every page. Assume that the rest of the release will be lost.
Eye-Catching headline: This is often the only thing that journalists read, so be bold to grab their attention.
Lead Paragraph: Draw them in with the first sentence or two of the press release so they want to know more. There are two types. For a news release the lead should answer all the questions: who, what , when, where, why, and how. For a feature story the lead should have an amusing or attention-grabbing hook.
Band Background: Put in a short paragraph about the band background, so that they know what the press release was written about.
Keep it short: Press releases should be only one page.

5. Add further information to the envelope

What should I do next?

How To Run a PR Campaign

References

None.

How To Write A Press Release - Revision:307446

randy — 2009-05-21 17:19:34

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

A news story that you wish to release

Directions

1. Make a target list for the release

Your release should be tailored to particular press outlets.

2. Write a one-page, story with a single topic targeted directly at your press outlets

Use tried and true techniques: Controversy, sex, and counter-culture all work well with stories about music.
Use the Stay Tuned technique: Mention what you will be doing in the near future, and projects you've recently finished, as well, just like a radio announcer in between songs.
Call to action: Make sure that they story directs them to act. "Buy the CD", or "go to the show."
Use Quotes: Quote someone from the band, if you can.
Name Dropping: Mention any prior press about your band, or famous people or bands where appropriate.
Use News: Recent stories in the news are eye catching, and can give journalists a reason to run a story based on a series about the same topics.

3. Put the story into a one-page press release format

FOR IMMEDIATE RELEASE [Or other timeframe]

Contact Info: Press Contact / Band Name / Telephone Number / Fax Number / Email Address / Website

EYE-CATCHING HEADLINE

Location, Date � Lead Paragraph

Tell a single enticing, engaging story. Include at least one quote if possible. Include other press mentions if appropriate.

Band Background in one short paragraph

The Band is available for interviews an appeances. Contact [Press contact information] for more information.

# # #

4. Use good press release writing techniques

Contact Info: Put all of your contact information on every page. Assume that the rest of the release will be lost.
Eye-Catching headline: This is often the only thing that journalists read, so be bold to grab their attention.
Lead Paragraph: Draw them in with the first sentence or two of the press release so they want to know more. There are two types. For a news release the lead should answer all the questions: who, what , when, where, why, and how. For a feature story the lead should have an amusing or attention-grabbing hook.
Band Background: Put in a short paragraph about the band background, so that they know what the press release was written about.
Keep it short: Press releases should be only one page.

5. Add further information to the envelope

What should I do next?

How To Run a PR Campaign

References

None.

How To Write A Press Release - Revision:307445

randy — 2009-05-21 17:13:35

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

A news story that you wish to release

Directions

1. Make a target list for the release

Your release should be tailored to particular press outlets.

2. Write a one-page, story with a single topic targeted directly at your press outlets

Use tried and true techniques: Controversy, sex, and counter-culture all work well with stories about music.
Use the Stay Tuned technique: Mention what you will be doing in the near future, and projects you've recently finished, as well, just like a radio announcer in between songs.
Call to action: Make sure that they story directs them to act. "Buy the CD", or "go to the show."
Use Quotes: Quote someone from the band, if you can.
Name Dropping: Mention any prior press about your band, or famous people or bands where appropriate.
Use News: Recent stories in the news are eye catching, and can give journalists a reason to run a story based on a series about the same topics.

3. Put the story into a one-page press release format

FOR IMMEDIATE RELEASE [Or other timeframe]

Contact Info: Press Contact / Band Name / Telephone Number / Fax Number / Email Address / Website

EYE-CATCHING HEADLINE

Location, Date � Lead Paragraph

Tell a single enticing, engaging story. Include at least one quote if possible. Include other press mentions if appropriate.

Band Background in one short paragraph

The Band is available for interviews an appeances. Contact [Press contact information] for more information.

# # #

4. Press release story tips and ideas

Press releases should be only one or two pages.

3. Make sure they know how to find you

Include all of your contact information at the top of each page. You should have a name, phone number, e-mail address, and website URL.

4. Include a release date

If you want the story to be released on the day your album drops, put it up near the top of the page. Otherwise, write "For immediate release" at the top.

5. Add an eye-catching headline

You need to get the attention of the journalist right away or they won't read the whole release. The headline is often written in all caps for more effect.

6. Draw them in with the lead

The first sentence or two of the press release that makes the reader want to know more. There are two types. For a news release the lead should answer all the questions: who, what , when, where, why, and how. For a feature story the lead should have an amusing or attention-grabbing hook.

10. Add further information to the envelope

You can write more on the envelope to entice the recipient to see what's inside. A personalized message about your upcoming local show or band logo looks appealing.

What should I do next?

How To Run a PR Campaign

References

Podsafe Collectives

�

How To Write A Press Release - Revision:307444

randy — 2009-05-21 16:29:35

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

A news story that you wish to release

Directions

1. Make a target list for the release

Your release should be tailored to particular press outlets.

2. Write a story targeted at your audience

3. Use Press-release format

�

FOR IMMEDIATE RELEASE [Or other timeframe]

Contact Info: Press Contact / Band Name / Telephone Number / Fax Number / Email Address / Website

EYE-CATCHING HEADLINE

Location, Date � Lead Paragraph

Tell a single enticing, engaging story. Include at least one quote if possible. Include other press mentions if appropriate.

Band Background in one short paragraph

The Band is available for interviews an appeances. Contact [Press contact information] for more information.

# # #

�

2. Remember to keep it brief

Press releases should be only one or two pages.

3. Make sure they know how to find you

Include all of your contact information at the top of each page. You should have a name, phone number, e-mail address, and website URL.

4. Include a release date

If you want the story to be released on the day your album drops, put it up near the top of the page. Otherwise, write "For immediate release" at the top.

5. Add an eye-catching headline

You need to get the attention of the journalist right away or they won't read the whole release. The headline is often written in all caps for more effect.

6. Draw them in with the lead

7. Write the press release text

Write a concise story that is extremely compelling. Think about your audience and aim the release towards their interests. You want it to sound punchy and have impact so use small words and sentences.

8. Call them to action

If you're trying to publicize a show, tell everyone to show up. If it's for a new CD, call on everyone to download a copy.

9. Convince them with recent and future projects

Mention your recently finished projects as well as things you are planning in the future.

10. Add further information to the envelope

You can write more on the envelope to entice the recipient to see what's inside. A personalized message about your upcoming local show or band logo looks appealing.

What should I do next?

How To Run a PR Campaign

References

Podsafe Collectives

�

How To Write A Press Release - Revision:307443

randy — 2009-05-21 16:16:14

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

A news story that you wish to release

Directions

1. Make a target list for the release

Your release should be tailored to particular press outlets.

2. Write a story targeted at your audience

FOR IMMEDIATE RELEASE:

Contact: Contact Person Company Name Telephone Number Fax Number Email Address Web site address

Headline

City, State, Date � Opening Paragraph (should contain: who, what, when, where, why): Remainder of body text - Should include any relevant information to your products or services. Include benefits, why your product or service is unique. Also include quotes from staff members, industry experts or satisfied customers.

If there is more than 1 page use:

-more-

(The top of the next page):

Abbreviated headline (page 2)

Remainder of text. (Restate Contact information after your last paragraph):

For additional information or a sample copy, Contact: (all Contact information) Summarize product or service specifications one last time

Company History (try to do this in one short paragraph)

# # # (indicates Press Release is finished)

�

2. Remember to keep it brief

Press releases should be only one or two pages.

3. Make sure they know how to find you

Include all of your contact information at the top of each page. You should have a name, phone number, e-mail address, and website URL.

4. Include a release date

If you want the story to be released on the day your album drops, put it up near the top of the page. Otherwise, write "For immediate release" at the top.

5. Add an eye-catching headline

You need to get the attention of the journalist right away or they won't read the whole release. The headline is often written in all caps for more effect.

6. Draw them in with the lead

7. Write the press release text

8. Call them to action

If you're trying to publicize a show, tell everyone to show up. If it's for a new CD, call on everyone to download a copy.

9. Convince them with recent and future projects

Mention your recently finished projects as well as things you are planning in the future.

10. Add further information to the envelope

You can write more on the envelope to entice the recipient to see what's inside. A personalized message about your upcoming local show or band logo looks appealing.

What should I do next?

How To Run a PR Campaign

References

Podsafe Collectives

�

How To Write A Press Release - Revision:305859

randy — 2009-05-09 21:37:29

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

A news story that you wish to release

Directions

1. Make a target list for the release

Your release should be tailored to particular press outlets.

2. Remember to keep it brief

Press releases should be only one or two pages.

3. Make sure they know how to find you

Include all of your contact information at the top of each page. You should have a name, phone number, e-mail address, and website URL.

4. Include a release date

If you want the story to be released on the day your album drops, put it up near the top of the page. Otherwise, write "For immediate release" at the top.

5. Add an eye-catching headline

You need to get the attention of the journalist right away or they won't read the whole release. The headline is often written in all caps for more effect.

6. Draw them in with the lead

7. Write the press release text

8. Call them to action

If you're trying to publicize a show, tell everyone to show up. If it's for a new CD, call on everyone to download a copy.

9. Convince them with recent and future projects

Mention your recently finished projects as well as things you are planning in the future.

10. Add further information to the envelope

You can write more on the envelope to entice the recipient to see what's inside. A personalized message about your upcoming local show or band logo looks appealing.

What should I do next?

How To Run a PR Campaign

References

Podsafe Collectives

�

How To Write A Press Release - Revision:305855

katelyn — 2009-05-09 20:50:27

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

An upcoming album, tour, etc.

Directions

1. Remember to keep it brief

Press releases should be only one or two pages.

2. Make sure they know how to find you

Include all of your contact information at the top of each page. You should have a name, phone number, e-mail address, and website URL.

3. Include a release date

If you want the story to be released on the day your album drops, put it up near the top of the page. Otherwise, write "For immediate release" at the top.

4. Add an eye-catching headline

You need to get the attention of the journalist right away or they won't read the whole release. The headline is often written in all caps for more effect.

5. Draw them in with the lead

6. Write the press release text

7. Call them to action

If you're trying to publicize a show, tell everyone to show up. If it's for a new CD, call on everyone to download a copy.

8. Convince them with recent and future projects

Mention your recently finished projects as well as things you are planning in the future.

9. Add further information to the envelope

You can write more on the envelope to entice the recipient to see what's inside. A personalized message about your upcoming local show or band logo looks appealing.

What should I do next?

How To Run a PR Campaign

References

Podsafe Collectives
�

How To Write A Press Release - Revision:305854

katelyn — 2009-05-09 20:47:35

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

An upcoming album, tour, etc.

Directions

1. Remember to keep it brief

Press releases should be only one or two pages.

2. Make sure they know how to find you

Include all of your contact information at the top of each page. You should have a name, phone number, e-mail address, and website URL.

3. Include a release date

If you want the story to be released on the day your album drops, put it up near the top of the page. Otherwise, write "For immediate release" at the top.

4. Add an eye-catching headline

You need to get the attention of the journalist right away or they won't read the whole release. The headline is often written in all caps for more effect.

5. Draw them in with the lead

6. Write the press release text

7. Call them to action

If you're trying to publicize a show, tell everyone to show up. If it's for a new CD, call on everyone to download a copy.

8. Convince them with recent and future projects

Mention your recently finished projects as well as things you are planning in the future.

9. Add further information to the envelope

You can write more on the envelope to entice the recipient to see what's inside. A personalized message about your upcoming local show or band logo looks appealing.

What should I do next?

How To Run a PR Campaign

References

Podsafe Collectives

How To Write A Press Release - Revision:305853

katelyn — 2009-05-09 20:46:44

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

An upcoming album, tour, etc.

Directions

1. Remember to keep it brief

Press releases should be only one or two pages.

2. Make sure they know how to find you

Include all of your contact information at the top of each page. You should have a name, phone number, e-mail address, and website URL.

3. Include a release date

If you want the story to be released on the day your album drops, put it up near the top of the page. Otherwise, write "For immediate release" at the top.

4. Add an eye-catching headline

You need to get the attention of the journalist right away or they won't read the whole release. The headline is often written in all caps for more effect.

5. Draw them in with the lead

6. Write the press release text

7. Call them to action

If you're trying to publicize a show, tell everyone to show up. If it's for a new CD, call on everyone to download a copy.

8. Convince them with recent and future projects

Mention your recently finished projects as well as things you are planning in the future.

9. Add further information to the envelope

You can write more on the envelope to entice the recipient to see what's inside. A personalized message about your upcoming local show or band logo looks appealing.

What should I do next?

How To Run a PR Campaign

References

How To Write A Press Release - Revision:305851

katelyn — 2009-05-09 20:42:13

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

An upcoming album, tour, etc.

Directions

1. Remember to keep it brief

Press releases should be only one or two pages.

2. Make sure they know how to find you

Include all of your contact information at the top of each page. You should have a name, phone number, e-mail adress, and website URL.

3. Include a release date

If you want the story to be released on the day your album drops, put it up near the top of the page. Otherwise, write "For immediate release" at the top.

4. Add an eye-catching headline

You need to get the attention of the journalist right away or they won't read the whole release. The headline is often written in all caps for more effect.

5. Draw them in with the lead

6. Write the press release text

7. Call them to action

If you're trying to publicize a show, tell everyone to show up. If it's for a new CD, call on everyone to download a copy.

8. Convince them with recent and future projects

Mention your recently finished projects as well as things you are planning in the future.

9. Add further information to the envelope

You can write more on the envelope to entice the recipient to see what's inside. A personalized message about your upcoming local show or band logo looks appealing.

What should I do next?

How To Run a PR Campaign

References

How To Write A Press Release - Revision:305850

katelyn — 2009-05-09 20:40:12

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: PR Wires, Press Release Writing Services

Estimated Preparation time: A few hours

Estimated Result Time: A few months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

An upcoming album, tour, etc.

Directions

1. Remember to keep it brief

Press releases should be only one or two pages.

2. Make sure they know how to find you

Include all of your contact information at the top of each page. You should have a name, phone number, e-mail adress, and website URL.

3. Include a release date

If you want the story to be released on the day your album drops, put it up near the top of the page. Otherwise, write "For immediate release" at the top.

4. Add an eye-catching headline

You need to get the attention of the journalist right away or they won't read the whole release. The headline is often written in all caps for more effect.

5. Draw them in with the lead

6. Write the press release text

7. Call them to action

If you're trying to publicize a show, tell everyone to show up. If it's for a new CD, call on everyone to download a copy.

8. Convince them with recent and future projects

Mention your recently finished projects as well as things you are planning in the future.

9. Add further information to the envelope

You can write more on the envelope to entice the recipient to see what's inside. A personalized message about your upcoming local show or band logo looks appealing.

What should I do next?

How To Track Where Your Music is Getting Played

References

How To Write A Press Release - Revision:305849

katelyn — 2009-05-09 20:38:05

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: MP3 Tools

Estimated Preparation time: A few hours

Estimated Result Time: Months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

An announcement for a new CD, tour, etc.
An MP3 Encoder
An MP3 player or tagger to set the ID3 tags

Directions

1. Remember to keep it brief

Press releases should be only one or two pages.

2. Make sure they know how to find you

Include all of your contact information at the top of each page. You should have a name, phone number, e-mail adress, and website URL.

3. Include a release date

If you want the story to be released on the day your album drops, put it up near the top of the page. Otherwise, write "For immediate release" at the top.

4. Add an eye-catching headline

You need to get the attention of the journalist right away or they won't read the whole release. The headline is often written in all caps for more effect.

5. Draw them in with the lead

6. Write the press release text

7. Call them to action

If you're trying to publicize a show, tell everyone to show up. If it's for a new CD, call on everyone to download a copy.

8. Convince them with recent and future projects

Mention your recently finished projects as well as things you are planning in the future.

9. Add further information to the envelope

You can write more on the envelope to entice the recipient to see what's inside. A personalized message about your upcoming local show or band logo looks appealing.

What should I do next?

How To Track Where Your Music is Getting Played

References

How To Write A Press Release - Revision:305848

katelyn — 2009-05-09 20:35:25

Result

Press releases that make journalists want to write about you and your music.

Overview

Related Categories: MP3 Tools

Estimated Preparation time: A few hours

Estimated Result Time: Months for traditional media

Estimated Cost:�FREE

What You Need to Do This:

An announcement for a new CD, tour, etc.
An MP3 Encoder
An MP3 player or tagger to set the ID3 tags

Directions

1. Remember to keep it brief

Press releases should be only one or two pages.

2. Make sure they know how to find you

Include all of your contact information at the top of each page. You should have a name, phone number, e-mail adress, and website URL.

3. Include a release date

If you want the story to be released on the day your album drops, put it up near the top of the page. Otherwise, write "For immediate release" at the top.

4. Add an eye-catching headline

You need to get the attention of the journalist right away or they won't read the whole release. The headline is often written in all caps for more effect.

5. Draw them in with the lead

6. Write the press release text

7. Call them to action

If you're trying to publicize a show, tell everyone to show up. If it's for a new CD, call on everyone to download a copy.

8. Convince them with recent and future projects

Mention your recently finished projects as well as things you are planning in the future.

9.

What should I do next?

How To Track Where Your Music is Getting Played

References

How To Write A Press Release - Revision:304227

katelyn — 2009-04-28 10:49:22

Result

Make MP3s out of your own music that will be playable by any fan, and have the right ID3 tags so that they will always find you

Overview

When you, as a musician are posing MP3s, don't just take the default settings. Change them to make it have the maximum playability by potential fans. Also ID3 tag all of your music so that they can find you -- no matter where they got the file in the first place.

Related Categories: MP3 Tools

Estimated Preparation time: 10 minutes per song

Estimated Result Time: Immediate

Estimated Cost:�FREE

What You Need to Do This:

Songs that you want to change to an MP3 format in either WAV, or CD form
An MP3 Encoder
An MP3 player or tagger to set the ID3 tags

Directions

1. Change your MP3 Encoder to these settings [PULL book Settings]

...

2. ...

3. Listen, Subscribe, & Verify the Podcast's Format & Style

Don't just take the written words about the format from the website as gospel. Download, listen to, subscribe, and verify that your song would fit the format of the show if you reached out to them. You may find that given their personality or style that one of your other songs is a perfect fit for the show - not just the one you want to promote.

4. Follow the Submission Instructions and/or Ask First

Like most musicians, many have dayjobs and do other things with their time. They're busy. They have feelings. They're human. Some have set up a submission process at their site, but many haven't. If they have a submission process and you are sure your song is a good fit for the show, follow their instructions.

If they don't have submission instructions, then you should email them. Your email should:

introduce who you are, your band name and website;
tell them you've listened to their show (here's a tip - prove it by naturally telling them what you heard and what you liked about their show);
tell them you have a song that you think would be fitting for the show;
tell them it's podsafe; and
ask about how best to submit it to them

If you hear back, follow their instructions and be sure to give them the key details again - the name of the song, your band name, your website, and where listeners can find the song they're playing for sale or download.

5. Thank Them

Subscribe to their feed so you can hear the show and once it's been played - thank them! Do one better and promote their show on your website. Tell your fans where you've been played.

By following the steps above, you'll increase your odds of being played on podcasts. Better yet, the next time you have a song to get played and heard, you already have a connection with a podcaster who has played you before.

What should I do next?

How To Track Where Your Music is Getting Played