IBSG Wiki - Revision History - How To track PR Campaigns with A Spreadsheet

How To track PR Campaigns with A Spreadsheet - Revision:389028

Admin — 2009-07-06 18:50:08

Result

An organized spreadsheet of who received press releases, wrote about you, and was thanked.

Overview

Throughout your PR Campaign you will probably send releases to more outlets than you can remember. You need a way to keep track of all of the recipients and all of the results.

Estimated Preparation time: 1 hour

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

This spreadsheet

Directions

1. Download this spreadsheet.

Use this special campaign tracking spreadsheet to organize your campaign.

2. Modify the spreadsheet for your own needs.

You may need to add columns or customize it for your own needs.

3. Update the spreadsheet regularly.

Cick here to learn How To Run A PR Campaign and use this spreadsheet.

What should I do next?

References

How To track PR Campaigns with A Spreadsheet - Revision:309961

Jason — 2009-06-28 13:42:07

Result

An organized spreadsheet of who received press releases, wrote about you, and was thanked.

Overview

Throughout your PR Campaign you will probably send releases to more outlets than you can remember. You need a way to keep track of all of the recipients and all of the results.

Estimated Preparation time: 1 hour

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

This spreadsheet

Directions

1. Download this spreadsheet.

Use this special campaign tracking spreadsheet to organize your campaign.

2. Modify the spreadsheet for your own needs.

You may need to add columns or customize it for your own needs.

3. Update the spreadsheet regularly.

Cick here to learn How To Run A PR Campaign and use this spreadsheet.

What should I do next?

References

How To track PR Campaigns with A Spreadsheet - Revision:309956

Jason — 2009-06-28 13:36:57

Result

An organized spreadsheet of who received press releases, wrote about you, and was thanked.

Overview

Throughout your PR Campaign you will probably send releases to more outlets than you can remember. You need a way to keep track of all of the recipients and all of the results.

Estimated Preparation time: 1 hour

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

This spreadsheet

Directions

1. Download this spreadsheet.

Use this special campaign tracking spreadsheet to organize your campaign.

2. Modify the spreadsheet for your own needs.

You may need to add columns or customize it for your own needs.

3. Update the spreadsheet regularly.

Cick here to learn How To Run A PR Campaign and use this spreadsheet.

What should I do next?

How To Run A PR Campaign

References

How To track PR Campaigns with A Spreadsheet - Revision:309934

Jason — 2009-06-28 12:44:42

Result

An organized spreadsheet of who received press releases, wrote about you, and was thanked.

Overview

Throughout your PR Campaign you will probably send releases to more outlets than you can remember. You need a way to keep track of all of the recipients and all of the results.

Estimated Preparation time: 1 hour

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

This spreadsheet

Directions

1. Download this spreadsheet

Use this special campaign tracking spreadsheet to organize your campaign.

2. Modify the spreadsheet for your own needs

You may need to add columns or customize it for your own needs.

3. Update the spreadsheet regularly

Cick here and use this spreadsheet with How To Run A PR Campaign.

What should I do next?

How To Run A PR Campaign

References

How To track PR Campaigns with A Spreadsheet - Revision:309905

Jason — 2009-06-27 23:35:49

Result

An organized spreadsheet of who received press releases, wrote about you, and was thanked.

Overview

Throughout your PR Campaign you will probably send releases to more outlets than you can remember. You need a way to keep track of all of the recipients and all of the results.

Related Categories:

Estimated Preparation time: 1 hour

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

This spreadsheet

Directions

1. Download this spreadsheet

Use this special campaign tracking spreadsheet to organize your campaign.

2. Modify the spreadsheet for your own needs

You may need to add columns or customize it for your own needs.

3. Update the spreadsheet regularly

Cick here and use this spreadsheet with How To Run A PR Campaign.

What should I do next?

How To Run A PR Campaign

References

How To track PR Campaigns with A Spreadsheet - Revision:309149

randy — 2009-06-13 17:19:32

Result

An organized spreadsheet of who received press releases, wrote about you, and was thanked.

Overview

Throughout your PR Campaign you will probably send releases to more outlets than you can remember. You need a way to keep track of all of the recipients and all of the results.

Related Categories:

Estimated Preparation time: 1 hour

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

This spreadsheet

Directions

1. Download this spreadsheet

Use this special campaign tracking spreadsheet to organize your campaign.

2. Modify the spreadsheet for your own needs

You may need to add columns or customize it for your own needs.

3. Update the spreadsheet regularly

Cick here and use this spreadsheet with How To Run A PR Campaign.

What should I do next?

How To Run A PR Campaign.

References

How To track PR Campaigns with A Spreadsheet - Revision:309139

randy — 2009-06-13 15:33:58

Result

An organized spreadsheet of who received press releases, wrote about you, and was thanked.

Overview

Throughout your PR Campaign you will probably send releases to more outlets than you can remember. You need a way to keep track of all of the recipients and all of the results.

Related Categories:

Estimated Preparation time: 1 hour

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

This spreadsheet

Directions

1. Download this spreadsheet

Use this special campaign tracking spreadsheet to organize your campaign.

2. Modify the spreadsheet for your own needs

You may need to add columns or customize it for your own needs.

3. Update the spreadsheet regularly

Cick here and use this spreadsheet with How To Run A PR Campaign.

What should I do next?

How To Run A PR Campaign.

References

How To track PR Campaigns with A Spreadsheet - Revision:309137

randy — 2009-06-13 15:31:21

Result

An organized spreadsheet of who received press releases, wrote about you, and was thanked.

Overview

Throughout your PR Campaign you will probably send releases to more outlets than you can remember. You need a way to keep track of all of the recipients and all of the results.

Related Categories:

Estimated Preparation time: A few minutes per day

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

This spreadsheet

Directions

1. Download p

Use this speciPR al camaign tracking spreadsheet as the start of your tracking items.

2. Modify the spreadsheet for your own needs

You may need to add columns or customize it for your own needs.

3. Update the spreadsheet regularly

Cick here and use this spreadsheet with How To Run A PR Campaign.

What should I do next?

How To Run A PR Campaign.

References

How To track PR Campaigns with A Spreadsheet - Revision:305895

katelyn — 2009-05-10 20:54:00

Result

An organized spreadsheet of who received press releases, wrote about you, and was thanked.

Overview

Throughout your PR Campaign you will probably send releases to more outlets than you can remember. You need a way to keep track of all of the recipients and all of the results.

Related Categories:

Estimated Preparation time: A few minutes per day

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

An online spreadsheet

Directions

1. Create a spreadsheet

We recommend Google Docs' spreadsheet because it is free and online. It can be opened on any computer with internet access and can be shared amongst your bandmates and publicist.

2. Add information

You will need to make columns for the following pieces of information: press outlet name, main contact name, main contact email address, date your release was sent, date follow up was sent, if they wrote about you, and if you sent a thank you.

3. Update the spreadsheet regularly

Make a note of every update and release you send to outlets.

What should I do next?

References

Google Docs

How To track PR Campaigns with A Spreadsheet - Revision:305870

katelyn — 2009-05-10 16:11:01

Result

An organized spreadsheet of who received press releases, wrote about you, and was thanked.

Overview

Throughout your PR Campaign you will probably send releases to more outlets than you can remember. You need a way to keep track of all of the recipients and all of the results.

Related Categories: MP3 Tools

Estimated Preparation time: A few minutes per day

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

An online spreadsheet

Directions

1. Create a spreadsheet

We recommend Google Docs's spreadsheet because it is free and online. It can be opened on any computer with internet access and can be shared amongst your bandmates and publicist.

2. Add information

3. Update the spreadsheet regularly

4. Follow the Submission Instructions and/or Ask First

What should I do next?

How To Track Where Your Music is Getting Played

References

How To track PR Campaigns with A Spreadsheet - Revision:305869

katelyn — 2009-05-10 14:43:01

Result

An organized spreadsheet of who received press releases, wrote about you, and was thanked.

Overview

Throughout your PR Campaign you will probably send releases to more outlets than you can remember. You need a way to keep track of all of the recipients and all of the results.

Related Categories: MP3 Tools

Estimated Preparation time: 10 minutes per song

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

Songs that you want to change to an MP3 format in either WAV, or CD form
An MP3 Encoder
An MP3 player or tagger to set the ID3 tags

Directions

1. Change your MP3 Encoder to these settings [PULL book Settings]

...

2. ...

3. Listen, Subscribe, & Verify the Podcast's Format & Style

Don't just take the written words about the format from the website as gospel. Download, listen to, subscribe, and verify that your song would fit the format of the show if you reached out to them. You may find that given their personality or style that one of your other songs is a perfect fit for the show - not just the one you want to promote.

4. Follow the Submission Instructions and/or Ask First

Like most musicians, many have dayjobs and do other things with their time. They're busy. They have feelings. They're human. Some have set up a submission process at their site, but many haven't. If they have a submission process and you are sure your song is a good fit for the show, follow their instructions.

If they don't have submission instructions, then you should email them. Your email should:

introduce who you are, your band name and website;
tell them you've listened to their show (here's a tip - prove it by naturally telling them what you heard and what you liked about their show);
tell them you have a song that you think would be fitting for the show;
tell them it's podsafe; and
ask about how best to submit it to them

If you hear back, follow their instructions and be sure to give them the key details again - the name of the song, your band name, your website, and where listeners can find the song they're playing for sale or download.

5. Thank Them

Subscribe to their feed so you can hear the show and once it's been played - thank them! Do one better and promote their show on your website. Tell your fans where you've been played.

By following the steps above, you'll increase your odds of being played on podcasts. Better yet, the next time you have a song to get played and heard, you already have a connection with a podcaster who has played you before.

What should I do next?

How To Track Where Your Music is Getting Played

References

How To track PR Campaigns with A Spreadsheet - Revision:304236

katelyn — 2009-04-28 10:54:02

Result

Make MP3s out of your own music that will be playable by any fan, and have the right ID3 tags so that they will always find you

Overview

When you, as a musician are posing MP3s, don't just take the default settings. Change them to make it have the maximum playability by potential fans. Also ID3 tag all of your music so that they can find you -- no matter where they got the file in the first place.

Related Categories: MP3 Tools

Estimated Preparation time: 10 minutes per song

Estimated Result Time: Immediate

Estimated Cost: FREE

What You Need to Do This:

Songs that you want to change to an MP3 format in either WAV, or CD form
An MP3 Encoder
An MP3 player or tagger to set the ID3 tags

Directions

1. Change your MP3 Encoder to these settings [PULL book Settings]

...

2. ...

3. Listen, Subscribe, & Verify the Podcast's Format & Style

4. Follow the Submission Instructions and/or Ask First

If they don't have submission instructions, then you should email them. Your email should:

introduce who you are, your band name and website;
tell them you've listened to their show (here's a tip - prove it by naturally telling them what you heard and what you liked about their show);
tell them you have a song that you think would be fitting for the show;
tell them it's podsafe; and
ask about how best to submit it to them

5. Thank Them

Subscribe to their feed so you can hear the show and once it's been played - thank them! Do one better and promote their show on your website. Tell your fans where you've been played.

What should I do next?

How To Track Where Your Music is Getting Played