One woman had written an entire CD about sailing. While that topic alone was not enough to drive people to buy the album, the amazing thing is that she had gotten written up in a sailing magazine, and in that article published the 1-800 number that cdbaby.com provides to take orders. A review of a CD about sailing published in a music magazine would probably get little notice. But in a sailing magazine, people read the article and bought the CD, and she became one of the biggest sellers on cdbaby.com at that time.

Dedicated music publications get huge stacks of CDs to review, and even if the review is a good one, the reviews don't stand out. The review is one of many in a sea of other reviews. Specialty magazines, on the other hand, like a sailing magazine, don't get many CDs at all, and if they review it, the article will invariably stand out as it did in this case. The woman’s CDsales skyrocketed and she got some good publicity. We have dubbed this the Standing Out Lesson.

Next: Piggybacking

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One woman had written an entire CD about sailing. While that topic alone was not enough to drive people to buy the album, the amazing thing is that she had gotten written up in a sailing magazine, and in that article published the 1-800 number that cdbaby.com provides to take orders. A review of a CD about sailing published in a music magazine would probably get little notice. But in a sailing magazine, people read the article and bought the CD, and she became one of the biggest sellers on cdbaby.com at that time.

Dedicated music publications get huge stacks of CDs to review, and even if the review is a good one, the reviews don't stand out. The review is one of many in a sea of other reviews. Specialty magazines, on the other hand, like a sailing magazine, don't get many CDs at all, and if they review it, the article will invariably stand out as it did in this case. The woman’s CDsales skyrocketed and she got some good publicity. We have dubbed this the Standing Out Lesson.

Next: Piggybacking

A number of years ago, Derek Sivers from cdbaby.com visited Chicago to speak about promoting and selling music. Derek is the president and founder of a unique company and online music store for indies with thousands of indie artists available on his website. As the president of cdbaby.com, he has had a lot of experience with promoting independently produced albums. One person in the audience asked him what CD's were the most successful and why. His answer surprised us and has always been at the forefront of our minds as we promoted ourselves.

One woman had written an entire CD about sailing. While that topic alone was not enough to drive people to buy the album, the amazing thing is that she had gotten written up in a sailing magazine, and in that article published the 1-800 number that cdbaby.com provides to take orders. A review of a CD about sailing published in a music magazine would probably get little notice. But in a sailing magazine, people read the article and bought the CD, and she became one of the biggest sellers on cdbaby.com at that time.

Dedicated music publications get huge stacks of CDs to review, and even if the review is a good one, the reviews don't stand out. The review is one of many in a sea of other reviews. Specialty magazines, on the other hand, like a sailing magazine, don't get many CDs at all, and if they review it, the article will invariably stand out as it did in this case. The woman’s CDsales skyrocketed and she got some good publicity. We have dubbed this the Standing Out Lesson.

Next: Piggybacking

A number of years ago, Derek Sivers from cdbaby.com visited Chicago to speak about promoting and selling music. Derek is the president and founder of a unique company and online music store for indies with thousands of indie artists available on his website. As the president of cdbaby.com, he has had a lot of experience with promoting independently produced albums. One person in the audience asked him what CD's were the most successful and why. His answer surprised us and has always been at the forefront of our minds as we promoted ourselves.

One woman had written an entire CD about sailing. While that topic alone was not enough to drive people to buy the album, the amazing thing is that she had gotten written up in a sailing magazine, and in that article published the 1-800 number that cdbaby.com provides to take orders. A review of a CD about sailing published in a music magazine would probably get little notice. But in a sailing magazine, people read the article and bought the CD, and she became one of the biggest sellers on cdbaby.com at that time.

Dedicated music publications get huge stacks of CDs to review, and even if the review is a good one, the reviews don't stand out. The review is one of many in a sea of other reviews. Specialty magazines, on the other hand, like a sailing magazine, don't get many CDs at all, and if they review it, the article will invariably stand out as it did in this case. The woman’s CDsales skyrocketed and she got some good publicity. We have dubbed this the Standing Out Lesson.